|Aaaand Lea Michele's name is spelled wrong...|
Whoa, this is an underwhelming trailer! Is it an Oz movie? Yes. Does it look cute? Sure. Does it look like it can compete with theatrically-released animated movies today? No.
I can't imagine that an average moviegoer would be interested in seeing this movie after watching a trailer like this.
While I'm still rooting for the movie, I'm really disappointed with this trailer and it sort of blows my mind that $70 million was spent making this. The quality of the animation is subpar even when compared to modern Cartoon Network or Nickelodeon content, so much so that I was expecting to see an "Own it on DVD" title card at the end!
The trailer feels sloppy, rushed, and thrown together. There's an even an aspect ratio inconsistency in several different places (most noticeable at the 0:39 mark). At least Lea Michele's name is spelled correctly in the title card and credit block!
After seeing Disney's Oz The Great and Powerful and then the animated musical Frozen, I don't think that the general public will find this trailer appealing enough to watch the movie in theaters.
UPDATE: A producer has informed me that another, longer trailer for the film will be released in February. I'm hoping that I can say more positive things about the movie then!