Many a Baum scholar has also noted that the name change was an obvious attempt to capitalize on the success of Wizard. Not only is Mo, like Oz, a monosyllabic word, but the structure of the title and alliteration of "Magical Monarch" clearly echoes "Wonderful Wizard."
A New Wonderland is very hard to come by, but fortunately for collectors The Magical Monarch of Mo is easily acquired. What's more, it has its own unique publishing history, and there are multiple variants that can be fun to hunt for if one is so inclined. I'll take a closer look at some of these variants in the next installment of Craig's Bookshelf: The Magical Monarch of Mo (Part Two).